NOTL Campus Location:
Click here to bring up a map to our campus.

Parking at the College:
When you arrive at our campus, you'll see a security booth in the main parking lot. The attendant will have a list of the participants in this course, and you'll be able to purchase a daily parking pass from him/her. The daily parking rate is $4.00. Please make sure that you ask for a receipt each time in order to submit them to CASS for reimbursement.

• Develop a profile which accurately and concisely describes your business idea
• Identify opportunities which will contribute to the success of your business
• Understand the basic concept of marketing as it relates to your customer and your product/service
• Develop a customer profile by market segment
• Recognize and understand trends that influence consumers and impact the potential of a business venture
• Describe direct and indirect types of competition
• Understand the use of Market Research to confirm a viable business opportunity

• Determine short-term and long-term goals and prioritize steps to their implementation.
• Examine strategies for managing time and improving daily productivity
• Understand your responsibilities and get to know yourself
• Determine the location, office equipment and furniture that you need to run your business efficiently
• Learn how to set up a home-based business

• Understand the importance of marketing to the success of the business enterprise
• Describe the customer, product/service, and tools to be used to promote the product/service
• Describe methods of distribution that will be used to get the product/service to market
• Describe the customer profile by market segment
• Describe the current status and trends occurring in any related industries
• Describe direct and indirect competitors
• Increase awareness of legislation which will effect how the business can be operated
• Prepare a list of marketing objectives
• Outline a complete marketing strategy for the product/service
• Describe any value-added service to be offered to the customer
• Prepare a one year sales forecast for the business
• Participants in the program will become familiar with using the computer as a tool to undertake market research, including Internet searches and sourcing information from national and international database
• Identify the advertising tools that will be most effective for the product and/or service
• Prepare a master promotion calendar for the coming year
• Evaluate the promotion strategy based on the marketing objectives, cost, and time required to prepare the promotion activities

• Assess personal sales performance effectiveness and identify those areas which need improvement
• Assess the needs of customers and outline a plan to sustain long-term customer relationships
• List specific actions to be undertaken to ensure quality customer service
• Identify the methods to be used for measuring customer satisfaction

• Prepare a detailed overview of the business products and/or services 
• Write clear, measurable, specific, and achievable objectives of what is to be accomplished and how it will be achieved
• Develop an organizational chart and job description for all positions
• Write a detailed description of products and/or services to be offered
• Identify major competitors and describe their strengths and weaknesses
• List the methods of advertising to be used, frequency of use and associated budget
• Prepare revenue forecasts and cash flow
• Summarize the major contents of the business plan in a concise, energetic executive summary

• Calculate the percentage of net income that is required to pay mortgage and taxes
• Calculate Gross Debt Service Ratio, Total Debt Service Ratio
• Analyze current existing finances to determine monthly profit or loss
• Prepare a breakdown of expenses by percentage of total net monthly household income
• Prepare a realistic monthly household budget

• Develop a financial record keeping system
• Prepare a Cash Flow Statement and identify assumptions made
• Complete an Income Statement for the first year of operation based on projections in the Cash Flow Statement and identify assumptions made
• Prepare a Balance Sheet and identify assumptions made
• Complete a Start-Up Cost list for the venture