Past participants:"Every seminar and class that I attended was more and
more energizing, and the ability to speak with entrepreneurs
became a true asset every week."
Marty Petrullo, Great Escapes Candle Company
"Knowing that I wanted to open a photography studio was
the easy part, figuring out how to do so successfully was the
challenge. The Business Basics program gave me the knowledge,
guidance and confidence to take what I had learned and put it
into practice."
Rachel Spiewak-Hills, Rachel Spiewak Photography
"The program not only exceeded my expectations, it
provided the necessary tools to help us successfully launch
Garden Strategies and to grow our business into something we are
proud to call our own."
Bob Chrystian, Garden Strategies
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PHPA Business Basics Online
Course
Printable version
Topics
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Self-Assessment |
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Assess your entrepreneurial
characteristics and business skills
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Examine some steps to take before
leaping ahead into a venture of your own
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Unit 1 - Concept Development |
- Develop
a profile which accurately and concisely describes
your business idea
- Identify
opportunities which will contribute to the success
of your business
- Understand
the basic concept of marketing as it relates to your
customer and your product/service
- Develop
a customer profile by market segment
- Recognize
and understand trends that influence consumers and
impact the potential of a business venture
- Describe
direct and indirect types of competition
- Understand
the use of Market Research to confirm a viable business
opportunity
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Unit
2 -
Goal Setting and Time Management |
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Determine short-term
and long-term goals and prioritize steps to their
implementation.
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Examine
strategies for managing time and improving daily productivity
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Understand your
responsibilities and get to know yourself
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Determine the
location, office equipment and furniture that you
need to run your business efficiently
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Learn how to set up a
home-based business
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Unit
3 - Marketing Strategy |
- Understand
the importance of marketing to the success of the
business enterprise
- Describe
the customer, product/service, and tools to be used
to promote the product/service
- Describe
methods of distribution that will be used to get the
product/service to market
- Describe
the customer profile by market segment
- Describe
the current status and trends occurring in any related
industries
- Describe
direct and indirect competitors
- Increase
awareness of legislation which will effect how the
business can be operated
- Prepare
a list of marketing objectives
- Outline
a complete marketing strategy for the product/service
- Describe
any value-added service to be offered to the customer
- Prepare
a one year sales forecast for the business
- Participants
in the program will become familiar with using the
computer as a tool to undertake market research, including
Internet searches and sourcing information from national
and international database
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Unit
4 - Promotion Strategy |
- Identify
the advertising tools that will be most effective
for the product and/or service
- Prepare
a master promotion calendar for the coming year
- Evaluate
the promotion strategy based on the marketing objectives,
cost, and time required to prepare the promotion activities
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5 - Legal Issues |
- Choose
the best method of carrying on the business
- Complete
any steps necessary to legally create the selected
method of carrying on the business
- Determine
if the business will require debt financing for start-up,
and if so, determine a source of financing and the
securities or collateral available
- Know
the process for applying for registration of a trademark
and/or patent, if necessary
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Unit
6 -
Effective
Business Communications |
- Improve
business communications by recognizing and eliminating
communication barriers
- Improve
listening habits
- Improve
presentation skills
- Write
effective business letters, memos and emails incorporating
the 5 C's of business writing
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Unit
7 -
Sales and
Quality Service |
- Assess
personal sales performance effectiveness and identify
those areas which need improvement
- Assess
the needs of customers and outline a plan to sustain
long-term customer relationships
- List
specific actions to be undertaken to ensure quality
customer service
- Identify
the methods to be used for measuring customer satisfaction
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Unit
8 -
Financial
Strategy |
Part 1 - Personal Financial
Management
- Calculate
the percentage of net income that is required to pay
mortgage and taxes
- Calculate
Gross Debt Service Ratio, Total Debt Service Ratio
- Analyze
current existing finances to determine monthly profit
or loss
- Prepare
a breakdown of expenses by percentage of total net
monthly household income
- Prepare
a realistic monthly household budget
Part 2 - Recordkeeping and Financial Analysis
- Develop
a financial record keeping system
- Prepare
a Cash Flow Statement and identify assumptions made
- Complete
an Income Statement for the first year of operation
based on projections in the Cash Flow Statement and
identify assumptions made
- Prepare
a Balance Sheet and identify assumptions made
- Complete
a Start-Up Cost list for the venture
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Unit
9 - Anatomy of the Business Plan |
- Prepare
a detailed overview of the business products and/or
services
- Write
clear, measurable, specific, and achievable objectives
of what is to be accomplished and how it will be achieved
- Develop
an organizational chart and job description for all
positions
- Write
a detailed description of products and/or services
to be offered
- Identify
major competitors and describe their strengths and
weaknesses
- List
the methods of advertising to be used, frequency of
use and associated budget
- Prepare
revenue forecasts and cash flow
- Summarize
the major contents of the business plan in a concise,
energetic executive summary
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Course Fee: $625.00 CAN + GST
– includes instructional services, course
binder & shipping
→
to register, contact Rick
Gorman at
rgorman@phpa.com
Instructor: Larry Bitner
Technical Requirements:
- access to the Internet and an e-mail
account
- Windows 98 or higher
- Microsoft Office Word 2003
- Microsoft Office Excel 2003
- Adobe Acrobat Reader (5.0 or higher)
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